First-week campaign success: a $5B client landed

I'm hesitant to endorse Astris Partners, not because of their service, quite the contrary, but because I don't want to share! We've tried other business development firms in the past and no one has come close to booking more qualified new business meetings that result in signed contracts than Astris Partners. Their proprietary campaign strategies are unmatched. Partnering with Astris is a no brainer.

- Nash Castle, CEO, Global IT How? This is a story about speed & persistence - two critical elements in sales.

Within two days of launching campaigns for Global IT, we received interest from the President of a 'perfect fit' company doing $5B in annual revenue.

'Speed to lead' is a concept often discussed in sales.

Multiple studies have been done demonstrating that conversion rates skyrocket when you're able to reach a lead within 5 minutes or less.

In this instance we responded in just under 4 minutes. But we didn't hear back.

And when we did, a day later, the response from the President was 'lukewarm' at best and contained not 1, not 2, but 4 different objections.

15 touchpoints, across multiple channels, and many 'objection-handles' later and we managed to book a meeting between the President and our client.

The meeting went so well the President decided to fast track our client through their procurement process.

(Often, when dealing with senior executives, early objections are actually a good sign - if you can think on your feet and address them correctly.)

From the President's perspective, we displayed every quality he was looking for in a vendor. We were fast, responsive, persistent, and addressed his concerns in a way that gave him confidence.

At Astris, when we take on a new client, we understand that we are representing your brand to your market. We take this seriously, and the results speak for themselves. If you want to explore working together, book a time here.