Demand generation for B2B software & data
Vertical SaaS, analytics and infrastructure platforms post-PMF sell to technical and executive buyers who don't answer generic outreach. Founder-led sales has hit its ceiling, and a failed SDR build is often already behind them. The product works - the distribution doesn't.
Why the noisiest inboxes in B2B ignore you
The founder-led ceiling
Pipeline is capped by the founder's calendar and network. Every new deal costs the one person the company can least afford to spend.
Failed SDR builds
Hiring, training and managing an internal team rarely pays back. Most builds burn two quarters before anyone admits it isn't working.
Buyers who smell templates
Technical audiences delete anything generic on sight. Generic messages get deleted on sight by technical audiences.
The noisiest inboxes in B2B
Software buyers see more cold outbound than anyone, so relevance decides who gets a reply.
Built for technical buyers and message-market fit
Signals over lists
Hiring, funding and tech-stack changes are read as buying triggers - so campaigns reach companies already in motion, not a static list that was stale on export.
Message-market fit testing
Angles are tested until one converts - the same discipline you applied to product-market fit, applied to the message your market actually answers.
Qualification that protects builder time
Replies are screened against your fit criteria before they reach you - only serious evaluations land on your team's calendar.
Results in this market
Infera: ~70 conversations with one of the narrowest buyer sets in tech →
A lean founding team capped by conferences and LinkedIn, selling to a narrow set of regulatory affairs leaders and CDMOs.
The 5-step system that generated $150K ARR in 60 days →
7 new clients for a healthtech startup, all from cold outbound.
From first call to qualified pipeline
Tell us who you sell to
Who you sell to, your deal size, and where demand is stuck. Thirty minutes is enough to know whether the math works.
We do the homework
We assess the opportunity and unit economics at no cost, then workshop what wins from your existing customers before anything is sent.
Qualified conversations
The engine launches and vetted decision-makers start landing on your calendar - every outcome feeding the next campaign.
Tell us about your market
If you'd rather just talk, book directly - 30 minutes, no pitch deck. Otherwise share where your demand comes from today and where it's stuck.
Every intro call includes a free custom Growth Plan - yours to keep either way.
- //01 Response within 24 hours
- //02 Thorough upfront diligence at no cost
- //03 No contracts or NDAs required at this stage
- //04 Your details stay between us